How to use Beyond the Zone semi-permanent hair color?

Do you really have to bleach your hair before you put it on? What if i don't bleach my hair and still apply it? will it still show? I got a purple shade ("Purple Passion") but im not sure if i really wanna bleach my hair just for temporary color. My hair is a dark brown color and i've never dyed it before.

How to use Beyond the Zone semi-permanent hair color?

Beyond the Zone is a crap brand of temporary hair color. I would return it and get something else immediately. Their bleach is wonderful, but the color is absolute junk. Try getting Punky Professional (also available at Sally's), special effects, or raw (the last two are at Hot Topic). All of these work well and have very nice deep purples.

If you have dark brown hair and don't bleach you will get a purple kind of shine to your hair (if it takes at all). It will not be very noticible and no one will say "Oh you dyed your hair purple."

If you want your hair to really look purple you are going to have to bleach it. For purple to look nice and rich you don't have to bleach your hair super light blonde. You can take your hair to a light orange and the purple will look fine. This will save you some damage on your hair and time bleaching. If you want a screaming bright purple then you will need to go as blonde as your hair will get.

Assuming you got a better brand of dye than Beyond the Zone, it is worth bleaching your hair. The other brands will stay in for a few weeks and even longer with regular touch ups. Leave your purple dye on and wrap it up in plastic (i wear a shopping bag on my head) This will keep the dye moist.

You can then sit around the house a few hours or even go to sleep. Rinse your purple when you get bored. The longer you leave the dye on the longer it will last. Keep your hair well conditioned and don't wash it more than you really need to. Both of these will keep your purple brighter and lasting longer.

If you really want purple, then you're going to have to bleach. If you get tired of it you can always dye it to your natural color or you can try another temporary like red or blue.